One of the aspects often overlooked by online retailers is buyers’ reviews. It’s a good practice to capture what customers feel about your products. Feedback can help you directly connect with customer sentiments. A successful tool to gauge your strengths and weaknesses, reviews can be the basis of improved services and enhanced capabilities. Such information will give future customers more insight into your goods and help them make informed decisions. You could send a customer a note asking them for feedback and reviews along with their orders. Also, promptly responding to customer comments gives them a feeling of being heard rather than ignored.